Ensuring your projects are funded and resourced.

Unmonitored online initiatives and marketing campaigns can escalate quickly as success fails to match costs, or campaign results change overtime. With departmental budgets being squeezed and resources in short supply, in future only those initiatives that can stand up to rigorous scrutiny with detailed planning and effective Return on Investment, will be given the green light.  

At Site Intelligence, our dynamic and intuitive marketing control suite allows full and transparent management of all areas of online activity, measuring cause and effect of every element of the online marketing mix.

Success can be quickly replicated and revenue generating campaigns analysed at the unique visitor level, to build profitable segmentations for future campaigns. If costs exceed plan or revenues drop below target, these campaigns are highlighted for change or review, all within an intuitive marketing interface.

The result? budget control, marketing effectiveness and increased business performance online.