Holiday-Rentals helped with in-house installation from Site Intelligence

July 2004
Holiday-Rentals.com, which advertises clients' luxury holiday properties for rent, has signed up website analytics company, Site Intelligence.

The website analytics company has installed its VBIS online data analysis software at Holiday-Rentals so the holiday firm can analyse its own data in-house.

Tim Boughton, chief technical officer, Holiday-Rentals.com said: "Previously, we used an application service provider's tracking services and a standard website reporting package, which charged us on the number of people visiting our site and provided little in-depth information."

"We chose Site Intelligence and its VBIS software with an in-house installation so we could own our data collected and analyse the data ourselves - saving cost and time to effect changes to the site."

"VBIS is easy to use but also gives us far more meaningful data than industry standard reporting software. We are concentrating on analysing our visitors' conversion rate from browsers to buyers and also where we are losing people in the process."

Previously Holiday-Rentals had to ask its ASP for its online data and analysis reports. It also had a technical problem of losing web page data because of the website's template design which has been solved by Site Intelligence

David Jackson, CEO, Site Intelligence, said: "Holiday-Rentals is typical of companies we encounter who lose control of their online data and are held to ransom by ASPs who charge every time their client asks for website reports or monitoring."

"While some organisations prefer a hosted service because of the volume of data needing analysis, it is imperative that organisations check that they still own their data if using such a service."

Site Intelligence is also providing email marketing evaluation to monitor and analyse the effectiveness of Holiday-Rentals' email campaigns.

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Notes to Editors

Site Intelligence is a market leader in Web analytics, providing a range of enterprise level products and services that deliver a measurable and quantifiable return on investment for online marketing and e-business initiatives.

The highly adaptable core application, VBIS, is available with standard tools or can be tailored to fit precisely to customers' needs, and transforms online business data into accurate, adaptable and actionable information - enabling customers to gain the insights they need quickly and cost-effectively.

Site Intelligence products and services are used by organisations across a wide range of industry sectors and span all types of website, including transactional e-commerce sites, brand communication channels and portals, online publishing, extranets and intranets.

For further information please contact Kristina Molander at Site Intelligence on 0870 420 5933.