Accurate, Actionable News from Site Intelligence
Hello and welcome to our February / March 2007 issue of Accurate, Actionable News. Our research from readers has indicated a preference for shorter newsletter content. You also want to skim read the information to pick up the bits relevant to you. So here goes…
There are two specific information topics in this issue:
VBIS v5.0 from Site Intelligence provides complete integration of its enterprise class data warehouse with email and paid search solutions to deliver click level, value based analysis of each search term and email response.
Key features include:
These new features from VBIS focus solely on delivering management level business measures, clearly identifying marketing activity that is profitable and that which does not provide a return. The VBIS Search Marketing and Email Integration modules fit seamlessly with the existing VBIS SiteReporter data visualisation to provide accurate and actionable site intelligence across the whole business.
If you would like to talk to someone at Site Intelligence regarding the new VBIS v5.0 upgrade call 0870 420 5933 or drop us a line at email@example.com
Author Peter Schooling – Head of Marketing.
As an existing customer of Site Intelligence, Russell Gould, Director of Digital Marketing for MyTravel.com and David Pool, Site Intelligence Commercial Director, presented at the Retail Business Show at the end of January.
The presentation, entitled ‘Panning for Gold’, provided an insight into MyTravel’s online digital strategy created to achieve greater relevance and resonance with its customers and how Site Intelligence provide the ‘glue’ to bring all disparate elements of the multi-channel and multi-business into a common view.
Below are extracts from the presentation:
• Multi-national travel Group
MyTravel’s digital strategy focussed on creating a four point plan to drive the business forward:
Out of this four point plan came a number of deliverables. In each instance a full market overview was undertaken and a ‘best in class’ discipline adopted with a resource aligned against each initiative / deliverable.
Accountability and tracking is key to understanding and delivering this long term value. Much of the activity has its own tracking technology attached, however the trick with this is to bring it together into a simple format that helps MyTravel monitor performance at all levels across all digital business - micro and macro.
Sitting around all this activity is web analytics which MyTravel have worked hard to move into more of an umbrella position. All reporting at a day to day micro level is managed using the appropriate tracking however all overlaying reporting uses Site Intelligence to ensure zero overlap and maximum accuracy.
MyTravel effectively audits each of the other tracking technologies to ensure it matches or at least understand why it does not!
In terms of ongoing tracking development MyTravel have implemented 4 key business KPI’s:
To prove that this level of analysis and tracking is working, Russell pointed out that after usability testing, MyTravel improved the search, quote and booking process by reducing the number of steps involved from 8-5 and improving the presentation of information.
On implementation of this development MyTravel exceeded the 10% conversion uplift target that had been forecasted.
The second phase of usability testing introduces a series of navigation and design changes following extensive customer ‘usability’ research coupled with reviews across travel and other industry leading websites. This found:
Our work has enabled MyTravel to deliver click level analytics all the way through to Management Information. VBIS from Site Intelligence coupled with a best practice business strategy has delivered uplift in conversion in excess of 10% and provides the core of MyTravel’s digital business intelligence.
If you would like to arrange a meeting with one of our sales or pre-sales consultants, please call 0870 420 5933 or drop us a line at firstname.lastname@example.org and we’ll contact you to arrange a convenient time.
Edit: Editing of Russell Gould’s presentation by Peter Schooling – Head of Marketing, Site Intelligence.
Downloads – VBIS v5.0 release sheet
If you would like a pdf copy of the VBIS v5.0 release sheet email email@example.com.
Data sheets for SiteViewer, SiteReporter and SiteConsole are all available via the website as well as a full customer list. To go to the download section on the website click here.
Site Intelligence, Harwell Innovation Centre, Harwell Business Park, Didcot, Oxfordshire.
Site Intelligence provides software and support for online marketing intelligence that transforms business data into accurate, adaptable and actionable information, delivering a measurable and quantifiable return on investment.
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